In 2019 we started an exciting collaboration with Katja Schuurman, a famous Dutch actress, presenter and entrepreneur all at once. But most of all a huge POM fan from the very first start. Due to Katja's strong and sparkling personality and her feminine and colourful style, immediately the collaboration felt like a natural fit.
Katja's positive energy - her natural ability to light up a room, connecting with all that makes life sweet - is at the core of our Fall/Winter 2021 collection.
We’ve taken her moments of joy, her notion of unbridled festivity, and converted them into unique fashion pieces that throw caution to the wind. The wild camaraderie of Afrika Burn, the bright lights of New Year’s fireworks, the Cuban rhythm of life full of music and dance. We channelled that same vibrancy into a selection of standout fashion pieces in earthy colours with bright accents.
Every culture has its own way of celebrating. Remembering the dead versus toasting the present, escaping the norm, giving thanks to the planet…
Katja: “I love this contrast between nostalgic get-togethers in the Netherlands and the glorious unknown of festivities abroad. Fireworks are my personal symbol of celebration. The way in which they engulf the night’s sky, unruly. And how they remind me – even the smell of gunpowder - of intimate moments with family and friends. On the flip side, I love the unexpected adventures in Brazil and the feeling of freedom when wearing a colourful calavera mask in Mexico City.”
RETURN TO SENDER
In 2006 Katja founded Return to Sender to create employment opportunities for women in developing countries. This way they gain their own income and more control over their lives. Return to Sender creates a wide range of handmade lifestyle products, inspired by the local techniques and materials combined with the knowledge of colours and shapes from the designer. A part of the profit of the POM by Katja collection benefits Return to Sender.