For POM's Spring/Summer 2019 collection we started an exciting collaboration with Katja Schuurman, a famous Dutch actress, writer, presenter and entrepreneur all at once. But most of all a huge POM fan from the very first start. She fits the brand naturally, because of her identical vision on beauty and values in life. We are very proud to continue this collaboration with Katja for our Spring/Summer 2020 collection, available per February 2020.
For our SS19 collection we translated Katja's personal stories into a swirly and colourful collection: POM by Katja. From her exotic family roots to her Dutch home. Travelling around the world versus dancing in her private backyard. Even Keesje, a little monkey from her childhood, played a role in the prints. These beautiful stories come together in the eclectic colourful prints, hand-painted by founding sister Violet from the POM studio in Amsterdam.
The collections consist of elegant and feminine fashion pieces that are defined by bursting colours, bold prints with unique stories, unexpected exciting details and the use of fine, natural materials. The items are designed in such a way that every woman feels both beautiful and comfortable in them.
RETURN TO SENDER
In 2006 Katja founded Return to Sender to create employment opportunities for women in developing countries. This way they gain their own income and more control over their lives. Return to Sender creates a wide range of handmade lifestyle products, inspired by the local techniques and materials combined with the knowledge of colours and shapes from the designer. A part of the profit of the POM by Katja collection benefits Return to Sender.